EssentialNutrition

Logotype

The logotype was designed from the font “Antarctica Bold” with tighter tracking, a black “Whey Container”, and balanced spacing between each of the elements.

Full Color: 1, 2, 3, 4, 5
Limited Color + Photo + Video: 1, 2

Logomark

The logomark was derived from the black “Whey Container” in the logotype.

Full Color: 1, 2, 3, 4, 5
Limited Color + Photo + Video: 1, 2

Clearspace

The clearspace was derived from the “Whey Container” in the logotype.

Logotype: 1/2 “Whey Container” Around
Media (Rectangle): 1/2 “Whey Container” Margin
Logomark: 1/4 “Whey Container” Around
Media (Square + Circle): 1/4 “Whey Container” Margin

Color

The color black, grey, and white were each designed to contract the color green, blue, and pink that were each derived from the "Whey Container" in the logotype.

Text: EssentialNutrition Black, EssentialNutritionWhite, EssentialNutrition Grey
Shape: EssentialNutrition Green, EssentialNutrition Blue, EssentialNutrition Pink, EssentialNutrition Grey

Font

The font is a neo grotesque designed by Newglyph.

Family: Antarctica
Style: Bold (Heading + Emphasis), Regular (Paragraph), Extra Light (Caption)
Typography: All Caps (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)