Questions

What is included with the logo?

The logo includes a logotype and logomark in full color, limited color, photo, and video variations. The logotype and logomark are delivered in an SVG format. An SVG format is a vector image that can be scaled without losing quality. A free design software such as Canva, Adobe Express, etc can be used to import the SVG format and export if a raster image that has fixed dimensions is needed.

What is included with the social?

The social includes a Facebook, YouTube, Instagram, LinkedIn, Snapchat, and X profile and cover, banner, or header. The profile uses the logomark. The cover, banner, or header use the logotype. A slogan can usually be added to the cover, banner, or header as space allows. The profile, cover, banner, and header are delivered in a PNG format. A PNG is a raster image with fixed dimensions.

What is included with the desktop + print?

The desktop + print includes the logotype, logomark, clearspace, color, and font guidelines in associated variations. The guidelines front and back use the primary logotype elements and background color and the body uses a white background, black text, and associated element colors. The guidelines are delivered in a PDF format. The elements are delivered in an SVG format.

What are the font costs?

Free fonts can be used at no cost. Commercial fonts can usually only be used when a third party has a license or a client license sharing extension and a client has a license. The cost for a license is usually based on users or employees, followers or subscribers, and pageviews. The cost for a perpetual all uses client license with up to 5 users is CHF 200 to CHF 400 using my house fonts.

What are the factors to determine the use of free or commercial fonts?

The factors to determine the use of free or commercial fonts depends on how a client prioritizes cost, originality, and legacy. A client who prioritizes cost may prefer to use free fonts. A client who prioritizes originality and cost may prefer to use commercial fonts from an independent type foundry. A client who prioritizes legacy may prefer to use commercial fonts from a corporate type foundry.

What are your house fonts?

My house fonts are SwissNow, Antarctica, Alaska, Baikal, Atacama, Crystal, Sunlight, Alpaga, Amazonia, NeoGeo, and Agatha. SwissNow, Antarctica, Alaska, Baikal, Crystal, and NeoGeo are sans serif fonts. Atacama, Sunlight, Amazonia, and Agatha are serif fonts. Alpaga is a monospace font. Using my house fonts ensures design consistency, extended glyphs, and a perpetual all uses license.