RapidSwole

Logotype

The logotype was designed from the font “Alaska Bold” with tighter tracking, a blue and pink “Dumbbell”, and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Logomark

The logomark was derived from the blue and pink “Dumbbell” in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Clearspace

The clearspace was derived from the “Dumbbell” in the logotype.

Logotype: 1/2 “Dumbbell” Around
Media (Rectangle): 1/2 “Dumbbell” Margin
Logomark: 1/4 “Dumbbell” Around
Media (Square + Circle): 1/4 “Dumbbell” Margin

Color

The color black, grey, and white were each designed to contrast the color blue and pink that were each derived from the "Dumbbell" in the logotype.

Text: RapidSwole Black, RapidSwole White, RapidSwole Grey
Shape: RapidSwole Blue, RapidSwole Pink, RapidSwole Grey

Font

The font is a geometric sans serif designed by Newglyph.

Family: Alaska
Style: Bold (Heading + Emphasis), Regular (Paragraph), Extra Light (Caption)
Typography: Sentence Case (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)