SavageThreads

Logotype

The logotype was designed from the font “NeoGeo Bold” with tighter tracking, a red “Devil in V”, and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Logomark

The logomark was derived from the red “Devil in V” in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Clearspace

The clearspace was derived from the “Devil in V” in the logotype.

Logotype: 1 “Devil in V” Around
Media (Rectangle): 1 “Devil in V” Margin
Logomark: 1/4 “Devil in V” Around
Media (Square + Circle): 1/4 “Devil in V” Margin

Color

The color black, grey, and white were each designed to contrast the color reds that were each derived from the "Devil in V" in the logotype.

Text: SavageThreads Black, SavageThreads White, SavageThreads Grey
Shape: SavageThreads Red 1, SavageThreads Red 2, SavageThreads Grey

Font

The font is a geometric sans serif designed by Newglyph.

Family: NeoGeo
Style: Bold (Heading + Emphasis), Regular (Paragraph), Extra Light (Caption)
Typography: Sentence Case (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)