Shawn Williams

Logotype

The Logotype was designed from the font “SwissNow Semi Bold” with tighter tracking and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 1, 2

Logomark

The logomark was derived from the black letter “S” and "W" in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 1, 2

Clearspace

The clearspace was derived from the cap height in the logotype.

Logotype: 1 Cap Height Around
Media (Rectangle): 1 Cap Height Margin
Logomark: 1/2 1 Cap Height Around
Media (Square + Circle): 1/2 1 Cap Height Margin

Color

The color black and white were each designed to contrast the color white and black that was derived from the logotype.

Text: Shawn Williams Black, Shawn Williams White
Shape: Shawn Williams White, Shawn Williams Black

Font

The Font is a Swiss grotesque designed by Newglyph.

Family: SwissNow
Style: Semi Bold (Heading + Emphasis), Book (Paragraph), Thin (Caption)
Typography: Sentence Case (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)