ShawnW

Logotype

The logotype was designed from the font “SwissNow Bold” with tighter tracking, an ellipsis that forms the red, green, and blue “Pixels”, and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Logomark

The logomark was derived from the red, green, and blue “Pixels” in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Clearspace

The clearspace was derived from a “Pixel” in the logotype.

Logotype: 1 “Pixel” Around
Media (Rectangle): 1 “Pixel” Margin
Logomark: 1/2 1 “Pixel” Around
Media (Square + Circle): 1/2 1 “Pixel”Margin

Color

The color black, grey, and white were each designed to contrast the color red, green, and blue that were each derived from the “Pixels” in the logotype.

Text: ShawnW Black, ShawnW White, ShawnW Grey
Shape: ShawnW Red, ShawnW Green, ShawnW Blue, ShawnW Grey

Font

The font is a Swiss grotesque designed by Newglyph.

Family: SwissNow
Style: Bold (Heading + Emphasis), Regular (Paragraph), Extra Light (Caption)
Typography: All Caps (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)