ShawnWilliams

Logotype

The logotype was designed from the font “SwissNow Extra Bold” with tighter tracking, brackets that form the red “Autofocus Brackets” with a 16:9 aspect ratio, and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Logomark

The logomark was derived from the red “Autofocus Brackets” with a 1:1 aspect ratio in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Clearspace

The clearspace was derived from the cap height with 3 "Stops of Light" in the logotype.

Logotype: 3 “Stops of Light” Around
Media (Rectangle): 3 “Stops of Light” Margin
Logomark: 1/2 3 “Stops of Light” Around
Media (Square + Circle): 1/2 3 “Stops of Light” Margin

Color

The color black, grey, and white were each designed to contrast the color red that was derived from the “Autofocus Brackets” with a 16:9 aspect ratio in the logotype.

Text: ShawnWilliams Black, ShawnWilliams White, ShawnWilliams Grey
Shape: ShawnWilliams Red, ShawnWilliams Grey

Font

The Font is a Swiss grotesque designed by Newglyph.

Family: SwissNow
Style: Extra Bold (Heading + Emphasis), Medium (Paragraph), Light (Caption)
Typography: All Caps (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)