XYZPrints

Logotype

The logotype was designed from the font “Crystal Bold” with tighter tracking, a yellow “Heater Block + Nozzle on Linear Guide”, and balanced spacing between each of the elements.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Logomark

The logomark was derived from the yellow “Heater Block + Nozzle” in the logotype.

Full Color: 1, 2
Limited Color + Photo + Video: 3, 4

Clearspace

The clearspace was derived from the “Heater Block + Nozzle” in the logotype.

Logotype: 1 1/2 “Heater Block + Nozzle” Around
Media (Rectangle): 1 1/2 “Heater Block + Nozzle” Margin
Logomark: 1/4 “Heater Block + Nozzle” Around
Media (Square + Circle): 1/4 “Heater Block + Nozzle” Margin

Color

The color black, grey, and white were each designed to contrast the color yellow that was derived from the "Heater Block + Nozzle on Linear Guide" in the logotype.

Text: XYZPrints Black, XYZPrints White, XYZPrints Grey
Shape: XYZPrints Yellow, XYZPrints Grey

Font

The font is a modern grotesque designed by Newglyph.

Family: Crystal
Style: Bold (Heading + Emphasis), Regular (Paragraph), Extra Light (Caption)
Typography: All Caps (Heading), Sentence Case (Paragraph + Caption)
Type Scale: + / - (H1 / 6)
Tracking: Default
Leading: 0.95 (Heading), 1.2 (Paragraph + Caption)